|
Cheap Offline Marketing For Your Cheap Professional Website
Don't
confuse the word cheap with poor quality...
Most new website owners believe that all you have to do
is create a website and the masses will come. This is simply
not true. When you get a new telephone number installed does
it start ringing right away? When you register your business
name at the local county or city recorders office, do you
start getting calls to ask for your service or products?
A Web Site is like anything else, for people to look at
it they've got to know it's there first.
Treat Your Website Like A New Baby! Tell
Everyone...
Here are a few off-line ways to let people
know that your website exists:
- Business Cards
- Post Cards
- Small Ads in industry specific publications
- Invoices
- Quotes
- Receipts
- Store Front (if you have one)
- Company Vehicles ( I paid $70.00 to put vinyl
lettering of my business name and web address on the
back and two back side windows of my minivan and I
average 2 -3 sales a month from that consistently)
All of the above represent an opportunity to market your
Web Site address off-line. Take every opportunity to let
people know the address of your site.
The majority of people that search our website seem to
wait until after 7pm in the evenings to visit our website.
How do we know? Our statistical analytics tell us not only
what pages our visitors are landing on but what pages they
visit and how long they stay there as well as the exit
pages... Good information to track off-line advertising,
wouldn't you agree?
Anyway what I was getting at is that most people have
jobs, are entrepreneurs and are looking to supplement their
existing income or are simply new business owners working
from home or a small office environment. So your time is
valuable. You work all day, you come home, get dinner ready,
do your chores, put the kids to sleep and then look for that
quiet time with your favorite cup of tea and sit down in
front of your computer. Time to start searching for whatever
it is you are interested in. Millions of people do it this
way every night. Wouldn't it be nice to capture them and
get them to your website as well?
Internet Marketing.
Please don't be offended when I say that people are
naturally lazy. Most of us anyway. Except for maybe those
"A" type personalities out there...haha They want to make a
single effort, step back and wait for the rush whether its
an actual store, office or website. But all too often, we
find out that we have to treat our websites like a "Real
Business" and promote it all the time. Whenever and
wherever we can.
When people are looking for a company to provide them
with a product or service they are increasingly turning to
the Internet to find it. The most popular method of finding
products or services these days is on the Internet through a
search engine. When someone types the name of a product or
service you provide into a Search Engine it is an ideal
opportunity for you to attract them as a customer.
When people look for products and services on the
Internet, they're not the usual warm lead type. Most likely
they are "Hot Leads" and are focused on your product or
service. It is at that time when they are on your website
that you have to put your best foot forward. In other words,
ya gotta get them to do one of two things... Buy something
or leave their email or phone number so you can contact
them. If you can't do that, then you are not using your
website effectively. Hey, That's why we promote our website
with the key word phrase... "Cheap Professional Web Site
Design" Everyone wants a professionally designed website and
they always want it for as cheap as possible...hmm.. Makes
sense...
Our website has been on the Internet in one shape or
another since 2002... and only our name Discovery Towers was
listed in the search engines on page one of all the search
engines. Hey that's great if people searched for Discovery
Towers, but who would know to search for our business name?
Nobody! So after we changed our "Tag line" to Cheap
Professional Web Site Design, we were picked up within 30
Days after a bit of SEO applied techniques, by Yahoo, MSN
and others and are on the number one page of these Search
Engines. We were listed as number 400+ by Google and
rank between # 4 and #7 on the first page of Google... So now we are enjoying more
targeted visitors specifically interested in Cheap
Professional Web Site Design. VIEW
BELOW....
Internet Marketing involves ensuring that when someone
searches for a product or service that you provide they will
find you. This is achieved through Search Engine
Optimization techniques. If you want the same results, give
us a call at 800-431-0910 or send us an email at
rs@discoverytowers.com
|
