In our last article we talked about the
benefit to the prospect asking for a Free Website Mockup.
Now we’ll talk about the benefit to the provider or the
actual designer/developer.
Being in the industry I can say this with
profound experience. If you don’t offer something different and
that sets you apart from the rest of the group, you will
literally starve and have to work much harder to eek out a
living.
We started offering free website mockups
back in 2001 and although we did a lot of work for “nothing” the
eventual return became apparent and profitable. If you are too
busy to do free mockup websites then you’re fine and you
shouldn’t even be reading this article.
However, if you are struggling to figure
out how to compete in a “Global Competitive Market” then take my
word for it and step up to the plate and make those customers
happy. Offering a no obligation, no cost free mockup website
is a benefit that you offer your clients. You instill confidence
in them with your free services and it gets your foot in the
door.
If you snub your nose at the Free Website
Mockup service, then either you have enough income to ignore
the service or your to lazy to get off your butt and provide the
service. Remember, I never said it was easy and at times we’ve
thought of not offering, but it’s our bread and butter so we’ll
never stop.