Cheap Offline Marketing For Your Cheap Professional Website
Don't confuse the word cheap with poor quality...

Most new website owners believe that all you have to do is create a website and the masses will come. This is simply not true. When you get a new telephone number installed does it start ringing right away? When you register your business name at the local county or city recorders office, do you start getting calls to ask for your service or products? 

A Web Site is like anything else, for people to look at it they've got to know it's there first.

Treat Your Website Like A New Baby! Tell Everyone...

Here are a few off-line ways to let people know that your website exists:

• Business Cards
• Post Cards
• Small Ads in industry specific publications
• Invoices
• Quotes
• Receipts
• Store Front (if you have one)
• Company Vehicles ( I paid $70.00 to put vinyl lettering of my business name and web address on the back and two back side windows of my minivan and I average 2 -3 sales a month from that consistently)

All of the above represent an opportunity to market your Web Site address off-line. Take every opportunity to let people know the address of your site.

The majority of people that search our website seem to wait until after 7pm in the evenings to visit our website.  How do we know?  Our statistical analytics tell us not only what pages our visitors are landing on but what pages they visit and how long they stay there as well as the exit pages... Good information to track off-line advertising, wouldn't you agree?

Anyway what I was getting at is that most people have jobs, are entrepreneurs and are looking to supplement their existing income or are simply new business owners working from home or a small office environment. So your time is valuable. You work all day, you come home, get dinner ready, do your chores, put the kids to sleep and then look for that quiet time with your favorite cup of tea and sit down in front of your computer. Time to start searching for whatever it is you are interested in.  Millions of people do it this way every night.  Wouldn't it be nice to capture them and get them to your website as well?

Internet Marketing.

Please don't be offended when I say that people are naturally lazy. Most of us anyway. Except for maybe those "A" type personalities out there...haha  They want to make a single effort, step back and wait for the rush whether its an actual store, office or website.  But all too often, we find out that we have to treat our websites like a "Real Business" and promote it all the time.  Whenever and wherever we can.

When people are looking for a company to provide them with a product or service they are increasingly turning to the Internet to find it. The most popular method of finding products or services these days is on the Internet through a search engine. When someone types the name of a product or service you provide into a Search Engine it is an ideal opportunity for you to attract them as a customer. 

When people look for products and services on the Internet, they're not the usual warm lead type. Most likely they are "Hot Leads" and are focused on your product or service. It is at that time when they are on your website that you have to put your best foot forward. In other words, ya gotta get them to do one of two things... Buy something or leave their email or phone number so you can contact them. If you can't do that, then you are not using your website effectively.  Hey, That's why we promote our website with the key word phrase...  "Cheap Professional Web Site Design"  Everyone wants a professionally designed website and they always want it for as cheap as possible...hmm.. Makes sense...

Our website has been on the Internet in one shape or another since 2002... and only our name Discovery Towers was listed in the search engines on page one of all the search engines. Hey that's great if people searched for Discovery Towers, but who would know to search for our business name?  Nobody!  So after we changed our "Tag line" to Cheap Professional Web Site Design, we were picked up within 30 Days after a bit of SEO applied techniques, by Yahoo, MSN and others and are on the number one page of these Search Engines.  We were listed as number 400+ by Google and rank between # 4 and #7 on the first page of Google... So now we are enjoying more targeted visitors specifically interested in Cheap Professional Web Site Design. VIEW BELOW....
 

Internet Marketing involves ensuring that when someone searches for a product or service that you provide they will find you. This is achieved through Search Engine Optimization techniques. If you want the same results, give us a call at 800-431-0910 or send us an email at  rs@discoverytowers.com
 

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