Cheap Offline Marketing For Your Cheap Professional Website
Don’t confuse the word cheap with poor quality...

Most new website owners believe that all you have to do is create a website and the masses will come. This is simply not true. When you get a new telephone number installed does it start ringing right away? When you register your business name at the local county or city recorders office, do you start getting calls to ask for your service or products?

A Web Site is like anything else, for people to look at it they’ve got to know it’s there first.

Treat Your Website Like A New Baby! Tell Everyone…

Here are a few off-line ways to let people know that your website exists:

• Business Cards
• Post Cards
• Small Ads in industry specific publications
• Invoices
• Quotes
• Receipts
• Store Front (if you have one)
• Company Vehicles ( I paid $70.00 to put vinyl lettering of my business name and web address on the back and two back side windows of my minivan and I average 2 -3 sales a month from that consistently)

All of the above represent an opportunity to market your Web Site address off-line. Take every opportunity to let people know the address of your site.

The majority of people that search our website seem to wait until after 7pm in the evenings to visit our website. How do we know? Our statistical analytics tell us not only what pages our visitors are landing on but what pages they visit and how long they stay there as well as the exit pages… Good information to track off-line advertising, wouldn’t you agree?

Anyway what I was getting at is that most people have jobs, are entrepreneurs and are looking to supplement their existing income or are simply new business owners working from home or a small office environment. So your time is valuable. You work all day, you come home, get dinner ready, do your chores, put the kids to sleep and then look for that quiet time with your favorite cup of tea and sit down in front of your computer. Time to start searching for whatever it is you are interested in. Millions of people do it this way every night. Wouldn’t it be nice to capture them and get them to your website as well?